From 40+ Apps to AI Strategy — My Journey Through the Mobile Gold Rush
From 40+ Apps to AI Strategy — My Journey Through the Mobile Gold Rush
Before AI strategy, before GEO optimization, before Torch99 — there was the App Store.
I've grown 40+ mobile applications and games through organic marketing, ASO, and later paid acquisition via Apple Search Ads.
Distribution as Superpower
We took the opposite approach: distribution first, features second.
Every app launch started with keyword research. What are people searching for? Where is demand outpacing supply?
The System: Growing Apps at Scale
- Market research — Identify keywords with high volume and low competition
- Rapid development — Ship an MVP in days, not months
- ASO optimization — Title, subtitle, keywords, screenshots. Every element A/B tested
- Paid amplification — Apple Search Ads to capture incremental demand
- Portfolio management — Treat apps like investments. Double down on winners
Working with Virtual Minds
Austria-based AI SaaS company building AI Headshot and RoomAI. Our approach combined deep ASO research, Apple Search Ads campaigns, and creative optimization. The result: consistent growth even as competition intensified.
The Pivot to AI Strategy
The mobile playbook and the AI playbook share the same DNA: find the gap between demand and supply, position yourself in that gap, and distribute relentlessly.
Lessons That Transfer
- Speed > Perfection
- Distribution > Product
- Data > Intuition
- Portfolio > Single Bet
99Visibility is the convergence of everything I've learned. Find the gap. Ship fast. Distribute relentlessly.
Run your free AI visibility audit — it takes 30 seconds.
About the Author
Liwaa Beaini is the founder of Torch99 and co-founder of Virtual Minds — an AI product studio registered under ADGM (Abu Dhabi Global Market), UAE. He is an AI strategist and product builder operating from Lebanon, specialising in GEO (Generative Engine Optimization), mobile app growth, and AI-first systems. He has grown 40+ mobile apps, advised enterprise clients across MENA, and built products across AI visibility, local intelligence, and digital transformation.
Written by
Founder, Torch99 · Co-Founder, Virtual Minds (ADGM, UAE)
AI strategist and product builder operating from Lebanon. Founder of Torch99 and co-founder of Virtual Minds. Building 99Visibility — the GEO audit platform for the AI search era.