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Torch99

Ignis Ignotum Initium.
The fire begins in the unknown.

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Ignis Ignotum Initium

IGNITE THEUNKNOWN

AI strategy, GEO optimization, and bootstrapped growth — for founders and operators navigating the AI-first economy.

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Torch99

The Founder

Liwaa Beaini

AI strategist, product builder, and founder operating from Lebanon. Building in chaos, shipping in uncertainty — at the intersection of artificial intelligence, automation, and human psychology.

Torch99 is the system. Products, services, and thought leadership across the three eternal markets: Health, Wealth, and Happiness. Every tool built, every word written, every system deployed passes one test — does it create leverage?

View Full Portfolio →Read the Story →

AI Strategy

Designing AI-first systems that automate the repeatable and free humans for what matters.

GEO & AI Search

Optimizing how AI search engines see, describe, and cite brands in the post-Google world.

Product Building

Zero-to-one product development. From validation through MVP to growth — bootstrapped.

How We Create Leverage

(SERVICES)
AI Strategy & Consulting

The Doctrine

“Ignis Ignotum Initium”

The fire begins in the unknown.

Everything worth building lives on the other side of uncertainty. Torch99 doesn't follow trends — it verifies through data, seeks non-obvious opportunities at the edges, and builds systems that compound. Seven principles. Three markets. One filter: does it create leverage?

Health

Vitality, performance, longevity

Wealth

Resources, freedom, leverage

Happiness

Connection, meaning, inner peace

Latest

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We Built the First 3D AI Assistant on Mobile — Here's What Happened
Product Building8 min read

We Built the First 3D AI Assistant on Mobile — Here's What Happened

Before AI companions were a category, Virtual Minds shipped Virtual Me — a 3D AI assistant that lived on your phone. This is what we learned building it.

32 Female Founders, One Room, and What Actually Happens When You Teach AI to People Who Need It
Middle East Tech7 min read

32 Female Founders, One Room, and What Actually Happens When You Teach AI to People Who Need It

In 2024 I ran a digital marketing and AI workshop for 32 female-run small businesses in Lebanon through the Women Economic Network. Here's what I learned about real adoption.

The $33 Billion Blind Spot: Why MENA Marketing Agencies Need AI Visibility Now

Latest Thinking

From LinkedIn

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GEO StrategyMar 2026

“Traditional SEO is losing ground. 47% of brands have zero GEO strategy — and AI search engines are already deciding who gets cited. The shift from ranking to being referenced is the biggest change in digital marketing since mobile.”

2.4K viewsRead on LinkedIn →
AI VisibilityMar 2026

“ChatGPT pulls 87% of citations from Bing's top 10. Perplexity leans 46.7% on Reddit. Google AI demands E-E-A-T. Each AI engine has its own citation DNA — and most brands are invisible in all of them.”

1.8K viewsRead on LinkedIn →
Building in ChaosFeb 2026

“Operating from Lebanon taught me one thing: systems beat motivation. When the currency collapses and the power goes out, you don't need inspiration — you need automation. Build machines that run while you sleep.”

3.1K viewsRead on LinkedIn →
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What We Cover

Four pillars of thinking — each one a lens for navigating the shifting landscape of AI, markets, and building.

The Abyss

Confronting hard truths about fear, failure, and the unknown. The uncomfortable questions no one asks — answered with data.

The System

Automation, AI, leverage — building machines that compound while you sleep. Frictionless AI that feels invisible.

The Hunt

Seeking asymmetric opportunities at the edges where others aren't looking. Non-obvious plays, data-backed.

The Craft

Building products, design, and aesthetics with intention. The discipline of shipping — not theorizing.

Stay in the Fire

Weekly insights on AI strategy, GEO, and building in the unknown. No noise. Maximum signal.

GEO & AIO12 min read

The $33 Billion Blind Spot: Why MENA Marketing Agencies Need AI Visibility Now

47% of brands have no GEO strategy. The GEO market is projected to hit $33.7B by 2034. MENA agencies are sitting on a massive opportunity — and 99Visibility is looking for partners to seize it.

Why Your Brand Needs a Doctrine, Not a Mission Statement
Product BuildingMar 17, 20269 min read

Why Your Brand Needs a Doctrine, Not a Mission Statement

Mission statements die in PowerPoint decks. Doctrines survive contact with reality.

How We Launched the First AI Chatbot App Before OpenAI — and Hit 5 Figures in 5 Days
BootstrappingMar 15, 202610 min read

How We Launched the First AI Chatbot App Before OpenAI — and Hit 5 Figures in 5 Days

In 2023, we shipped an AI chatbot mobile app with Appskilled before OpenAI launched their official app. It hit 4 figures in revenue within 5 days.

Ignis Ignotum Initium — The Origin of Torch99
Mindset & StrategyMar 13, 20268 min read

Ignis Ignotum Initium — The Origin of Torch99

How a philosophy born in uncertainty became a system for building in the AI-first economy.