
Author
Founder, Torch99 · Co-Founder, Virtual Minds · AI Strategist
I build at the intersection of AI, automation, and human psychology — operating from Lebanon, where chaos is the baseline and systems are survival. Founder of Torch99 and co-founder of Virtual Minds (registered under ADGM, UAE). I write about AI strategy, GEO optimization, product building, and what it actually takes to operate in the AI-first economy.
I've grown 40+ mobile apps, advised enterprise clients across MENA, launched products before the infrastructure existed to support them, and run AI literacy workshops for female-led businesses in Lebanon. I'm building 99Visibility — the GEO audit platform for the post-Google search era.
Writing
On AI strategy, GEO, product building, and building in the unknown.
Mission statements die in PowerPoint decks. Doctrines survive contact with reality.
9 min read