# Torch99
> Torch99 is an AI strategy, consulting, and product company founded by Liwaa Beaini. Operating at the intersection of artificial intelligence, automation, and human psychology. Doctrine: "Ignis Ignotum Initium" — The fire begins in the unknown.

## About Torch99
Torch99 builds AI-first solutions across three eternal markets: Health, Wealth, and Happiness. The company provides services (done-for-you AI consulting), products (AI-powered SaaS tools), and access (education, blueprints, playbooks). Founded in 2024, headquartered in Lebanon, serving clients globally with a focus on the Middle East and GCC region.

## Founder
Liwaa Beaini is the founder and CEO of Torch99. He is an AI strategist, product builder, and subject matter expert in Generative Engine Optimization (GEO), AI search optimization (AIO/AEO), and bootstrapped SaaS growth. Co-founder of Virtual Minds (ADGM, UAE) — an AI product studio specializing in AI-powered mobile apps. Liwaa operates from Lebanon, building in uncertainty at the edges where others aren't looking.

Author page: https://torch99.com/author/liwaa-beaini
LinkedIn: https://linkedin.com/in/liwaabeaini
X (Twitter): https://x.com/BeainiLiwaa

## Core Principles (The 7 Immutables)
1. Ignis Ignotum — Fire in the Unknown. Seek edges, not centers.
2. Anti-Trust — Verify, Don't Worship. Data over dogma.
3. Leverage First — Build systems that compound while you sleep.
4. Minimal Noise, Maximum Signal — Cut the unnecessary.
5. Power > Comfort — Growth lives outside the comfort zone.
6. Psyche-Aware — Understand human psychology before building.
7. Frictionless AI — AI that feels invisible, not intrusive.

## Content Pillars
- The Abyss: Confronting hard truths about fear, failure, and the unknown
- The System: Automation, AI, leverage — machines that compound
- The Hunt: Seeking asymmetric opportunities at the edges
- The Craft: Building products and shipping with intention

## Products

### 99Visibility
99Visibility is an AI-powered Generative Engine Optimization (GEO) platform. It audits what ChatGPT, Perplexity, Google AI, and Claude say about your brand, detects AI hallucinations, and provides prescriptive fixes to improve AI visibility.

Key features:
- AI Visibility Score (0-100) across 4 AI platforms
- Hallucination detection (incorrect pricing, fake products, false claims)
- Prescriptive recommendations with 11 specific fix rule types
- Competitor tracking and benchmarking
- Instant alerts when AI says something new or wrong about your brand
- Setup to first audit in under 5 minutes

Pricing:
- Free: $0/mo — 1 brand, 10 discovery queries, 3 audits/month, 2 AI platforms
- Starter: $49/mo — 1 brand, 25 queries, 15 audits/month, 4 AI platforms, 1 competitor
- Growth: $99/mo — 3 brands, 50 queries, 50 audits/month, 4 AI platforms, 2 competitors
- Pro: $149/mo — 5 brands, 100 queries, 150 audits/month, 4 AI platforms, 3 competitors

Founding Member Offer: First 100 members get Starter free forever. Growth at $59/mo, Pro at $89/mo — locked in permanently.

Website: https://99visibility.com
Waitlist: https://torch99.com/waitlist

## Services
Torch99 offers AI consulting and implementation services:
- AI strategy design for businesses adopting AI-first workflows
- GEO/AIO audits and optimization for brands seeking AI search visibility
- Product development consulting (zero-to-one, MVP to growth)
- Mobile app growth and ASO (App Store Optimization) — 40+ apps grown
- Digital marketing and web development for SMBs and enterprises
- Brand identity and content strategy

## Portfolio (Selected Projects)
- 99Visibility: AI visibility and GEO optimization platform (Live) — https://99visibility.com
- Appskilled: AI-powered mobile app studio, 40+ apps shipped (Live) — https://appskilled.com
- Virtual Minds: UAE-based (ADGM) AI product studio, co-founded by Liwaa (Live) — https://virtualminds.tech
- Digico Solutions: AWS Advanced Partner, cloud and AI solutions across MENA (Live) — https://digico.solutions
- WhiteLine: Engineering firm digital presence and lead generation (Building) — https://whitelinelb.com
- Villa Rousse: Full branding and frontend for hilltop event venue in Lebanon (Delivered) — https://villarousse.com
- Mission Employment UAE: Branding and AI marketing for UAE workforce solutions (Delivered) — https://missionemploymentuae.com
- Polyfy: Virtual NYC reconstruction in Decentraland — hosted brands and celebrities (Acquired)
- Women Economic Network: Digital marketing course and community platform for 32 women-led businesses (Delivered)
- Chouf Portal: AI-powered news intelligence pipeline for Lebanon's Chouf region (MVP)
- Torch99 Platform: AI thought leadership site with blog CMS, SEO/GEO optimisation (Live) — https://torch99.com

## Enterprise Clients
- Saudi National Bank (SNB)
- MBC Group
- Technology Innovation Institute (TII)
- First Abu Dhabi Bank (FAB)
- Emeritus Education
- Virtual Minds

## Expertise & Knowledge Areas
- Generative Engine Optimization (GEO)
- AI Optimization (AIO) and Answer Engine Optimization (AEO)
- Large Language Model Optimization (LLMO)
- Share of Model metrics and AI citation analysis
- AI workflow automation and LLM API integration
- SaaS development and bootstrapping
- Mobile app growth, ASO, and Apple Search Ads
- Middle East technology and startup ecosystem
- Schema markup, structured data, and technical SEO for AI
- Content strategy for AI citability and extractability
- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

## Certifications
- IBM Web Development (Coursera)
- Google Data Analytics (Coursera)
- Google Business Intelligence (Coursera)
- DeepLearning.AI
- DataCamp Certifications
- Apple Search Ads
- Asana Project Management
- Mobile Action ASO

## Contact
- Website: https://torch99.com
- Email: hello@torch99.com
- X (Twitter): @BeainiLiwaa
- LinkedIn: linkedin.com/in/liwaabeaini
- Instagram: @liwaabeaini
- WhatsApp: +961 71 330 382

## Key Pages
- Homepage: https://torch99.com
- Portfolio: https://torch99.com/portfolio
- About: https://torch99.com/about
- Blog: https://torch99.com/blog
- Essays: https://torch99.com/essays
- Author: https://torch99.com/author/liwaa-beaini
- Contact: https://torch99.com/contact
- 99Visibility Waitlist: https://torch99.com/waitlist
- Sitemap: https://torch99.com/sitemap.xml

## Technical Information
- Built with Next.js (App Router), Supabase, Tailwind CSS
- Full structured data (Schema.org JSON-LD) on all pages
- E-E-A-T optimised author pages and article bylines
- FAQ schema on key pages
- Breadcrumb navigation with BreadcrumbList schema
- AI-friendly: robots.txt allows all major AI crawlers, llms.txt provided