Services
App Store Optimization (ASO)
Get found in the store, then get installed.
App Store Optimization (ASO) is the work of ranking your app higher in App Store and Google Play search and turning more store visitors into installs. Torch99 runs ASO for apps in MENA and beyond: keyword research, titles and metadata, screenshots, Arabic and English listings, and Apple Search Ads. It is how Liwaa Beaini grew 40+ mobile apps.
Who this is for
- App founders whose downloads depend on ads because organic search brings almost nothing
- Apps launching in Arabic-speaking markets that need listings people there actually search for
- Studios running several apps that want one repeatable ASO process
What you get
ASO audit and keyword research
Where your app ranks today, which keywords competitors own, and which searches carry real volume in each country you target.
Metadata and creative
Title, subtitle, keyword field and descriptions written to rank, plus screenshots and icon direction that turn store visits into installs.
Arabic store listings
Listings localized for Arabic-speaking markets, with Arabic keywords people really search and right-to-left screenshots, not a machine translation of the English page.
Apple Search Ads
Campaigns structured by search intent, with bids on the keywords that convert. The paid data then tells us which keywords to target organically.
How it works
- 01
Scrape and audit
We pull your current metadata and every keyword you rank for, in each market.
- 02
Research and score
New keyword candidates from your use case and competitors, filtered by volume and difficulty, then mapped to title, subtitle and keyword field.
- 03
Ship
Metadata and creative go live with your next release on iOS, and directly on Google Play.
- 04
Monitor
Rankings checked at 7, 14 and 30 days. Winners stay, regressions get reversed.
Work that proves it
Appskilled
AI app studio: 40+ apps grown through ASO and organic marketing automation
Virtual Minds
Co-founded AI app studio (ADGM, Abu Dhabi), apps grown through ASO, organic automation and Apple Search Ads
AI Headshot Pro
AI headshot app grown through ASO and Apple Search Ads
Track Macro
AI macro and micronutrient tracker for iPhone, listed with the same ASO playbook
Frequently Asked Questions
What is App Store Optimization (ASO)?+
ASO is the work of ranking your app higher in App Store and Google Play search results and converting more store visitors into installs. It covers keywords, titles, descriptions, screenshots, ratings and localized listings.
How long does ASO take to work?+
First ranking movement usually shows within days to a few weeks of a metadata update, and we judge results at 7, 14 and 30 days. On iOS, title, subtitle and keyword changes go live with a new app version; on Google Play, listing text can change without a new build.
Should I start with ASO or Apple Search Ads?+
Start with ASO, because every paid install lands on your listing and a weak listing wastes ad spend. Then use Apple Search Ads to test keywords fast and move the winners into your organic metadata.
Do you localize app store listings into Arabic?+
Yes. We write Arabic listings for Arabic-speaking markets with keywords researched in Arabic, because a translated English keyword list misses how people there actually search.
Do you work on Android apps as well as iPhone apps?+
Yes. We optimize both App Store and Google Play listings. The two stores rank apps differently, so each gets its own keyword strategy.
Tell us what you are building
One message is enough to start. We reply within one business day.
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