About
The Story Behind Torch99
Torch99 operates at the intersection of AI, automation, and human psychology — delivering high-leverage solutions across the three eternal markets: Health, Wealth, and Happiness.
In a world where economic tectonic plates are shifting and individualism is no longer optional — it's survival — Torch99 is the framework for those building their own path. Not a motivational brand. Not an agency. A system.
Ignis Ignotum Initium
“The fire begins in the unknown.”
This isn't a motivational slogan. It's a doctrine. Everything worth building lives on the other side of uncertainty. Seek non-obvious opportunities at the edges. Verify through data, never through consensus. Build systems that compound. Ship relentlessly.
The Founder
Liwaa Beaini
AI Strategist · Product Builder · Founder
I build AI-first companies from Lebanon — one of the most volatile environments on earth. Currency collapse, infrastructure breakdowns, political instability. Most people see chaos. I see the training ground.
My work sits at the intersection of artificial intelligence, automation, and human psychology. I don't just build technology — I build systems designed for leverage. Products that compound. Services that deploy intelligence. Content that positions.
The flagship product is 99Visibility — a GEO (Generative Engine Optimization) platform that shows businesses how AI search engines see and describe their brand, and prescribes exactly what to fix. In a world where traditional SEO is declining and AI is becoming the primary search interface, this is the tool that matters.
Before that, I built personal finance systems, news intelligence pipelines, and client websites — each one an exercise in leverage-first thinking. The philosophy is simple: automate the repeatable, ship the valuable, verify everything through data.
Like Prometheus sharing fire with humanity, Torch99 is developing free content based on years of research and hands-on knowledge — guides, frameworks, and playbooks designed to share the flame. AI strategy shouldn't be gatekept. The tools to compete in the AI-first economy should be accessible to every founder and operator willing to do the work.
Professional Journey
Founder & AI Strategist — Torch99
Building AI-first products and services across the three eternal markets. Flagship product: 99Visibility (GEO optimization platform). Running AI consulting engagements and building authority in the emerging AI search space.
Product Builder — Multiple Verticals
Developing products across AI visibility (99Visibility), local news intelligence (Chouf Portal), and personal finance engineering (Liwaa-Finance). Each built with a leverage-first, ship-fast philosophy.
Certifications & Learning
IBM Web Development (Coursera), Google Data Analytics, Google Business Intelligence, DataCamp certifications, Asana Project Management, Mobile Action ASO. Relentless upskilling across analytics, AI, and product.
Building in Chaos — Lebanon
Operating from one of the most volatile economic environments on earth. Navigating currency collapse, infrastructure challenges, and political instability — while shipping products and serving clients. Chaos isn't a barrier; it's the training ground.
The 3×3 Model
Everything Torch99 builds maps to three eternal markets and three offer types. This isn't a business model — it's a worldview.
Products
AI-powered tools and systems. Scalable, asset-based, designed to compound.
Services
Done-for-you AI consulting. Deploying the Torch99 operating system into client environments.
Access
Playbooks, blueprints, and community. Education for builders navigating the AI economy.
The 7 Principles
Seven immutable laws that govern every decision, product, and piece of content at Torch99.
- —Ignis Ignotum — Seek non-obvious, asymmetric opportunities at the edges — where others aren't looking.
- —Anti-Trust — Verify through first-party data. Never worship trends, gurus, or consensus.
- —Leverage First — Automate everything repeatable. Human time is sacred — spend it on strategy and creation.
- —Minimal Noise, Maximum Signal — No clutter. Only actionable outputs. If it doesn't move the needle, it doesn't exist.
- —Power > Comfort — Choose strategic power over easy paths. Growth lives outside the comfort zone.
- —Human Psyche-Aware — Understand emotions, fear, desire, and identity. Technology serves humans, not the reverse.
- —Frictionless AI — Technology should feel invisible. If you notice the AI, it's not good enough.
Frequently Asked Questions
Liwaa Beaini, AI Strategist & Product Builder
Founder of Torch99 — building AI-first products and services at the intersection of artificial intelligence, automation, and human psychology. Operating from Lebanon, shipping to the world.
Track Record
40+ mobile apps grown, 10 products shipped, enterprise clients including Saudi National Bank, MBC Group, and Technology Innovation Institute.
Current Focus
99Visibility — the first GEO platform auditing how ChatGPT, Perplexity, Google AI, and Claude see your brand. 200+ brands onboarded.
Open to Partnerships
Seeking strategic partnerships with agencies, SaaS founders, and growth teams. If you're building in AI, GEO, or mobile growth — let's talk.
Liwaa Beaini
AI Strategist · Founder · Builder
Building in chaos, shipping in uncertainty. Like Prometheus sharing fire — developing free resources to share the flame with every founder willing to do the work.